Email Marketing Automation is an essential aspect of modern-day business. It is a powerful tool for businesses to maintain their customers and reach out to new ones. But with so many options in the market, it can be quite challenging to choose the perfect email marketing automation tool for your business.
In this post, we will compare two of the most popular email marketing automation tools in the market, Aweber vs. GetResponse, based on their features, pricing, and customer support. So, let's dive in!
Features
Aweber and GetResponse both are feature-rich email marketing automation tools. However, GetResponse boasts a few more features than Aweber. Here's a quick overview of some features of both tools:
Aweber
- Drag-and-drop email editor
- Automation workflow builder
- Tagging and segmentation
- Integrates with several third-party tools
- Analytics and reporting
GetResponse
- Landing page builder
- Webinar hosting
- E-commerce tools
- Advanced automation
- Integrates with over 100 third-party tools
- Analytics and reporting
As can be seen from the list, GetResponse has a slight edge when it comes to features. But it's essential to consider how these features align with your business's specific needs.
Pricing
Both Aweber and GetResponse have competitive pricing. However, Aweber is slightly cheaper than GetResponse. Let's take a more in-depth look.
Aweber
- $19 for up to 500 subscribers
- $29 for up to 2,500 subscribers
- $49 for up to 5,000 subscribers
- They offer quarterly and annual discounts
GetResponse
- $15 for up to 1,000 subscribers
- $25 for up to 2,500 subscribers
- $45 for up to 5,000 subscribers
- They offer a 18% discount for a yearly purchase
It's essential to keep in mind that these prices are subject to change, and both Aweber and GetResponse offer plans that cater to businesses of all sizes.
Furthermore, both tools offer a 30-day free trial with full access to all their features.
Customer Support
Aweber and GetResponse both offer excellent customer support services. However, GetResponse provides phone support, which Aweber does not have.
Aweber offers support through phone, email, and live chat, while GetResponse offers support through phone, live chat, email support, and Community support.
Final Thoughts
Both Aweber and GetResponse are excellent email marketing automation tools, and they both have their strengths and weaknesses. At the end of the day, choosing the right tool depends on your business's specific needs.
If you are looking for an affordable tool with basic features and excellent customer support, Aweber is the way to go.
However, if you are looking for a tool with advanced features such as Landing page builder, Webinar hosting, E-commerce tools, and excellent customer support, then GetResponse is the tool for you.
So, choose wisely and start boosting your business with the power of email marketing automation.